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Facebook Ads vs. Google Adwords: Which is right for your business?

To answer the question whether Facebook ads or Google Adwords is right for your business, one first needs to dissect each advertising platform individually.

Facebook ads are ads displayed on the popular social media platform.

These ads are highly targeted based on age, location, sex, interests etc. Whereas Google Adwords are ads shown to people when they are searching for a product or service you offer. Advertising at the right time to the right person.

Both Facebook and Google’s advertising mediums offer the following advantages:

  • They are cost-effective – Pay Per Click ads are highly flexible, whatever your budget you can run ads on these mediums.

  • They are measurable – Each medium is measurable, which means you can work out what your Return on Investment (ROI) is and whether a campaign was effective or not.

  • They are targeted – Your ads will only be shown to people who fit your desired demographic (Facebook) or to people (in your desired area) who are searching for your product or service (Google).

  • They are result-driven – Unlike other more traditional forms of advertising, Pay Per Click ads like Facebook and Google offer quick results. The moment your ad is shown it attracts an instant action from your audience.

Unique benefits of Google Adwords include:

  • Maximum relevance – Not only is it the quickest way to get your web page shown on Page 1 of Google’s search results but it offers your site to someone that is searching for your product or service exactly.

  • Remarketing opportunities – By implementing a remarketing campaign you can further target visitors to your site through the Google Display Network and stay top of mind.

  • Insights – With the insights gathered from a campaign you can find out what devices, keywords etc. people use more often to search for you as well as during which times and from which locations so as to adapt future ad campaigns.

Unique benefits of Facebook ads include:

  • Brand awareness – Advertising inside a social network can help you build a page audience made up from highly targeted individuals. Continually advertising to this audience helps build brand awareness.

  • Network popularity – Facebook is the most visited social media network. Visitors spend an average of 1.72 hours on this platform each day.

  • Amplified reach of content – Facebook ads is a great place for you to amplify the reach of anything on your website i.e. your latest blog, promo or new product launch.

So, to answer the question: both are right for your business. Both platforms can provide your business with more leads, more website visitors and more customers. While the one ensures strong visibility in search results, the other creates strong brand awareness. Instead of seeing the two platforms as rivals of each other, see them as complimentary and use them together to reach your company’s marketing goals.

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