• Pixelden

Is your website ready for Google Mobile-First?

In May 2015 Google released a statement confirming that mobile searches has surpassed that of desktop in more than 10 countries across the world, including America. Since then this number has only increased.

Some of the latest statistics done by the research company World Wide Worx indicate that of the 55.9-million South Africans, 21-million are internet users. According to Forbes, World Wide Worx MD, Arthur Goldstuck said that most of these users access the internet via mobile. In response to statistics like these the search engine-giant has been talking about adapting its approach to accommodate mobile users, which has been dubbed Google Mobile-First.

Google Mobile-First is exactly what the name suggests: putting mobile first. In other words where search engine crawlers are currently crawling websites from a desktop point of view, it will crawl sites from a mobile point of view.

Although this “experiment”, as Google refers to it, will only be implemented in 2018, it has caused quite the stir nonetheless. Companies without a mobile site are worried about what this would mean for their desktop website and those with it wonder whether there will be specific quality standards.

At the SMX Advanced conference held in June this year, Google webmaster trends analyst, Gary Illyes, shed some light on the situation saying that Mobile-First is about enhancing the user experience for mobile users. Google crawlers will still crawl and index desktop sites as usual, but crawlers will look for mobile content first.

Just having a mobile website is not good enough as most mobile websites are structured badly, have lacking content and are often difficult to access.

The bottom-line is that there is still time to get websites ready.

You are ready for Google Mobile-First if:

1. You have a responsive website – This is website that has been configured so that it appears exactly the same on any device.

“If you have a responsive site, then you’re pretty much good to go,” Illyes said.“Why? Because the content on your desktop site will be pretty much the same on your responsive site. The structured data on your desktop site will be the same. There is going to be slight differences in how you present the data, but we’re trying to be prepared,” he added.

2. Your mobile content is up to date and user experience is good – If your desktop and mobile websites are of the same quality, with similar informative content and keywords, and you don’t have any broken internal links and navigation is effortless – you don’t have to worry.

At Pixelden, we can help you update your current mobile website. Alternatively, we can design a responsive website for you so you don’t have to think twice about your site’s indexing when Google Mobile-First kicks in.

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