What is SEO and why do I need it for my website?
Search Engine Optimization or more commonly known by its abbreviation SEO, is the process of getting your website to rank organically, meaning for free and not with paid advertising. All search engines for e.g. Google, Yahoo and the like, have technology that crawls websites on the internet in order to classify and rank them appropriately. It is how internet users across the globe find what they are looking for within a few simple clicks. SEO is far more complex than just adding relevant keywords to pages, it is about building a reputation for your brand online using special SEO tactics and staying abreast with SEO changes and trends.
What can SEO do for your website?
1. SEO grows your visibility, which leads to more traffic
Someone once said that the best place to hide a dead body is on page 2 of Google. Although a bit extreme, it does make you think. Just take yourself as an example. How often do you browse on to page 2, 3 or 4 when you are searching for a specific product or service? With SEO you can grow your visibility. And the more noticeable you are, the more traffic your website will get.
2. SEO sends you better, more targeted traffic
There is no point in getting more traffic if it is not targeted towards your product or service. With SEO your website will generate more targeted traffic towards your web pages. Which means your chances of turning these visitors into viable leads are also higher.
3. SEO makes it easier for search engines to classify and rank you
Just like good SEO tactics can help your website rank higher, no SEO, the wrong SEO tactics or even a confusing website can send your page even deeper down in the ranking-pit. With good SEO you make it easier for search engine spiders to crawl your website and rank it appropriately.
4. SEO enhances the user’s overall experience
As much as SEO makes it easier for search engine spiders to crawl and classify websites, all tactics have the experience of the end-user in mind. In other words whatever SEO you do for your website will benefit your visitors’ experience and help them navigate and browse your website more effectively too.
5. SEO is a more cost-effective way to get your website noticed
SEO is the most permanent way to make a considerable change to your website’s visibility. It does not require a large investment like Pay Per Click advertising does, neither does its affects stop when you stop investing in it.